Still on Facebook and conversion, what if people who click on your Facebook ad could be greeted with “Dear John” (or whatever their name was) when they arrived on your landing page instead of a generic “Dear Facebook User”? Facebook would of course need a user’s permission to do this and if they hadn’t received [...]

I am new to Twitter so I am still learning to tell my RTs from my @replies, DMs and hashtags – or is that #tags? Anyway, I think there might be some combination of all these Twitter elements that might enable it to support the implementation of a tool that I have long wished was [...]

One of my favourite products from this year’s Demo show was Zuora’s Z-Commerce for Facebook. With Facebook having failed to give application developers a way to sell their apps to users a la the iPhone’s app store, most of the developers have had to resort to free, frivolous apps that they then look to monetise [...]

Just watched the demo09 presentation by the company 7 Billion People. They operate in the space that I have repeatedly suggested Facebook should focus on – Conversion. My thinking is that assuming it is technically feasible, adding Facebook data to the algorithms that 7 Billion People currently uses in customising e-commerce user experiences could significantly [...]