Business Idea: Gauging the Public’s Mood About a Product
2 Comments Published by Louis Adekoya March 8th, 2008 in All Business Ideas, BlogIt appears that there is no free to use website for gauging the balance of public opinion – good to or bad – for a specified keyword or phrase. This keyword could be a product, brand, country, website, whatever. Now I did find that a company called SkyGrid does offer a similar service but it is not free (according to GigaOm it costs about $500 a month) and it appears to be for use with brand/company names only.
It seems to me that there is room for a similar product with wider appeal and which in true web 2.0 fashion would be free to use. It could be ad-supported of course but I would imagine that more a creative business model could be found – for instance a basic service could be offered free and a premium features offered for a fee – richer data for example or analytics.
This seems like a good idea, but it would be hard to distinguish it from Digg.
Thanks for the comment Andres. There is probably some similarity with Digg but not a lot in my opinion.
Digg is a social news site to which people submit news. The service I propose above will take a search keyword (company name) and optionally date range as input, scour the www for news about it in the specified date range (or just scour Google/Yahoo/MSN News and blogs) and then spit out some sort of graph that shows whether the balance of opinion/nes on the company has been good or bad and why.