Still on Facebook and conversion, what if people who click on your Facebook ad could be greeted with “Dear John” (or whatever their name was) when they arrived on your landing page instead of a generic “Dear Facebook User”?
Facebook would of course need a user’s permission to do this and if they hadn’t received it, [...]

I am new to Twitter so I am still learning to tell my RTs from my @replies, DMs and hashtags – or is that #tags? Anyway, I think there might be some combination of all these Twitter elements that might enable it to support the implementation of a tool that I have long wished was [...]

One of my favourite products from this year’s Demo show was Zuora’s Z-Commerce for Facebook. With Facebook having failed to give application developers a way to sell their apps to users a la the iPhone’s app store, most of the developers have had to resort to free, frivolous apps that they then look to monetise [...]

Just watched the demo09 presentation by the company 7 Billion People. They operate in the space that I have repeatedly suggested Facebook should focus on – Conversion. My thinking is that assuming it is technically feasible, adding Facebook data to the algorithms that 7 Billion People currently uses in customising e-commerce user experiences could significantly [...]

I have always feared that the much-hyped phenomenon of location-based services was destined to join a long line of technologies that never quite lived up to their hype. Of course I always hoped to be proved wrong but when TechCrunch ran a post last year inviting readers to send in their ideas for location-based services, [...]

Image via CrunchBase

Happy New Year. It’s been a while since my last post, in which I explored conversion as a potential alternative revenue model to advertising for web startups. In this post I want to explore a way in which Facebook could make money from conversion.
Remember that like Google, Facebook already enjoys a large [...]

If you are a web developer then you have no doubt rolled your eyes more than once at a suggestion by some wannabe entrepreneur like me that you should work on his brilliant idea for equity. We all know what your answer was – naff off or some less polite variation of the phrase. That [...]

In this post I look at Google’s revenue model to see how alternative billion dollar revenue models can be derived on the same principles, using Facebook and Twitter as examples. I say alternative because advertising, which basically is Google’s prime product serves only one of many business needs – gaining exposure. There are several other [...]

Update: If you have arrived here looking for a way for you and your co-workers to jointly send a farewell card to a leaving colleague, you may want to try GroupCard – a website that let’s you do just that. Be sure to read this post to the end first though .
This one is [...]

There is a little known service available on mobile phones called a callback tone or ringback tone. It allows the customisation of what other people hear when they call you, instead of the normal ring ring tone. So people who use it tend to have their phones play selected music tracks to their callers until [...]