Still on Facebook and conversion, what if people who click on your Facebook ad could be greeted with “Dear John” (or whatever their name was) when they arrived on your landing page instead of a generic “Dear Facebook User”?
Facebook would of course need a user’s permission to do this and if they hadn’t received it, Facebook could let you include a ‘Personalise this Page’ button on your landing page and you could throw in an extra discount or some other incentive for users who click it. When a user clicks the button, the generic “Dear Facebook User” greeting could then change to “Dear John” and in addition, you could optionally prompt them to invite their friends who might be more interested in the offer etc.
As a marketer I would certainly pay for something like this. Wouldn’t you?