I have heard Guy Kawasaki preach that business ideas and startups must have real meaning. I asked him (via a comment on one of his blog posts) what meaning there was in Truemors. My question and his response are below:

My Question:

Seems to me that Guy must have got his inspiration from Twitter and you can perhaps begin to understand his likely train of thought in coming up with this idea. Twitter proves that there is ‘value’ in enabling the exchange of little bits of information and more than anything else, that a lot people have plenty of spare time on their hands.

If people are willing to spend their time following each other’s goings and comings on Twitter then why wouldn’t they spend time peddling rumours? Having said that, it has been suggested that Truemors makes Twitter look good.

By the way, I don’t know if the site does this but perhaps the initiator of a particularly high-profile rumour could get rewarded in some way if the rumour turned out to be true. This could perhaps be used as an incentive to get some ‘quality’ rumours truemors amongst the tripe that is bound to dominate the site.

My guess is that Truemors could yet prove popular if it can get rid of the spammers that have apparently stormed the site. It’s not my cup of tea though, but then again neither is Twitter.